Case story: CAM Raleigh

by Matthew Muñoz on June 23, 2011

With a renovated old produce warehouse as a future home, and a launch months away, it was time to clearly define who CAM Raleigh is, how it’s different, and why it matters. New Kind began work with the passionate citizens, who stewarded the contemporary art museum idea for over a decade, in order to help bring the concept to fruition.

Case story: Cultivating brand positioning for The Redwoods Group

by Chris Grams on June 15, 2011

Kevin Trapani grew up in the YMCA community, as a Y camp counselor, lifeguard, swim coach, and aquatics director. After spending the first part of his career working for a variety of insurance companies, Kevin founded The Redwoods Group in 1997 to service what many in the insurance industry would categorize as “unattractive” customers: YMCA camps and Jewish community centers (JCCs). Most insurance companies weren’t interested in these customers because of the high degree of risk due to the threat of child sexual abuse, drowning deaths, and vehicular accidents, among other issues.

Case story: Institute for the Ages

by Chris Grams on June 15, 2011

What will the developed world look like in 2050?

As it turns out (from a demographic standpoint) the developed world will look a whole will look a lot like Sarasota, Florida does today. SCOPE, or Sarasota County Plans Openly for Excellence, an organization with the mission of connecting and inspiring citizens of Sarasota County to make a better community, saw an opportunity.

Case story: How we helped the NC Department of Transporation collaborate with citizens

by David Burney on June 15, 2011

In early 2010, New Kind began a project with the Communications Office of the North Carolina Department of Transportation (NCDOT) to help test new ways for the department to engage with its “customers”—the citizens of North Carolina.

As in many states, North Carolina’s Department of Transportation is often the main point of interaction (and impression of) state government. Whether driving on state roads, using public transportation, or getting a driver’s license or plates, citizens in North Carolina would likely meet or see the work of some of the over 14,000 employees of NCDOT every day.