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Category Archives: Community
How do you collaborate without leaving introverts behind?
Last week, I watched The Power of Introverts, an excellent TED Talk by Susan Cain (she also has a book out on the same subject called Quiet: The Power of Introverts in a World That Can’t Stop Talking).
Posted in Community
Tagged asynchronous collaboration, Basecamp, brainstorming, brand positioning, brand strategy, collaboration, design thinking, extrovert, group thinking, group work, ideation, introvert, Management Innovation Exchange, open, open source, openness, Quiet, social, Susan Cain, TED, TED talk, The Power of Introverts, working alone
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A new point of view on why (brand) nations fail
A new book comes out tomorrow entitled Why Nations Fail: The Origins of Power, Prosperity, and Poverty, by MIT professor of economics Daron Acemoglu and Harvard professor of government James A. Robinson.
Posted in Brand, Community
Tagged Adam Davidson, Brand, brand communities, brands, Community, Creating Shared Value, Daron Acemoglu, Harvard Business Review, James A. Robinson, Michael Porter, New York Times Magazine, poverty, power, prosperity, shared value, value extracted, value extractors, value shared, Why Nations Fail
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Update from the MIX Management 2.0 Hackathon
Over the past year, I’ve had the fun job of being the Community Guide on the Management Innovation Exchange (we call it the MIX). It’s a great gig because I have the opportunity to meet and collaborate with smart folks … Continue reading
Posted in Community
Tagged collaboration, hacking, management 2.0, management hacks, management innovation, Management Innovation Exchange, MIX, Web
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What ‘default to open’ looks like at New Kind
Over the last few years, I’ve written quite a bit about the concept of defaulting to open, which was one of the major things that drove the culture at Red Hat and was an honest extension of the philosophy behind … Continue reading
Social Media Decision Making
Last week I joined the team at New Kind. I could not be more excited to get to work with everyone here. They are community builders, writers, designers, and brand experts who see where the world is going and work … Continue reading
Posted in Brand, Community, Social Media
Tagged advertising, brand community, communities, Nation Hahn
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Nation Hahn joins New Kind
It is with great pleasure that I announce a wonderful addition to the New Kind Team: Nation Hahn.
Posted in Community
Tagged digital strategy, Director of Engagement, Nation Hahn, social media
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HP: How to (accidentally?) launch a new brand identity the right way
There’s some craziness going on in the branding world today. As reported on UnderConsideration, TechCrunch, and Design Week, a new brand identity for HP, one of the largest and most powerful brands there is, has just been unveiled to the … Continue reading
Posted in Brand, Community
Tagged agency, Big Reveal, Brand, brand community, brand identity, collaboration, community-driven decisionmaking, control, Design Week, geniuses, HP, HP community, indentity, Leo Apotheker, Meg Whitman, Moving Brands, open conversation, Paul Rand, social media, steve jobs, TechCrunch, The Big Reveal, The Gap, Tropicana, UnderConsideration
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Some thoughts from the Eisenhower Fellowships event
Earlier this Fall, New Kind was asked to lead a learning session with the Eisenhower Fellowships. The theme of the meeting was, “Rapid Change, Rapid Challenge; Addressing the Challenges of Response in an Ever-Changing Environment.”
Posted in Community
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How to connect to key communities with the help of brand ambassadors
Once you’ve identified the key communities you think it is important to engage with, the next step is to identify the people you’d like to represent your brand within these communities. For simplicity, I like to refer to these folks … Continue reading
Posted in Brand, Community
Tagged ambassador, Brand, brand ambassador, brand ambassador bootcamp, brand community, brand positioning, Community, fedora, honesty, live the brand, openness, orchestra, positioning, Red Hat, respect, trust, values
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