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Meta
Category Archives: Community
Social Media Decision Making
Last week I joined the team at New Kind. I could not be more excited to get to work with everyone here. They are community builders, writers, designers, and brand experts who see where the world is going and work … Continue reading
Posted in Brand, Community, Social Media
Tagged advertising, brand community, communities, Nation Hahn
2 Comments
Nation Hahn joins New Kind
It is with great pleasure that I announce a wonderful addition to the New Kind Team: Nation Hahn.
Posted in Community
Tagged digital strategy, Director of Engagement, Nation Hahn, social media
1 Comment
HP: How to (accidentally?) launch a new brand identity the right way
There’s some craziness going on in the branding world today. As reported on UnderConsideration, TechCrunch, and Design Week, a new brand identity for HP, one of the largest and most powerful brands there is, has just been unveiled to the … Continue reading
Posted in Brand, Community
Tagged agency, Big Reveal, Brand, brand community, brand identity, collaboration, community-driven decisionmaking, control, Design Week, geniuses, HP, HP community, indentity, Leo Apotheker, Meg Whitman, Moving Brands, open conversation, Paul Rand, social media, steve jobs, TechCrunch, The Big Reveal, The Gap, Tropicana, UnderConsideration
1 Comment
Some thoughts from the Eisenhower Fellowships event
Earlier this Fall, New Kind was asked to lead a learning session with the Eisenhower Fellowships. The theme of the meeting was, “Rapid Change, Rapid Challenge; Addressing the Challenges of Response in an Ever-Changing Environment.”
Posted in Community
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How to connect to key communities with the help of brand ambassadors
Once you’ve identified the key communities you think it is important to engage with, the next step is to identify the people you’d like to represent your brand within these communities. For simplicity, I like to refer to these folks … Continue reading
Posted in Brand, Community
Tagged ambassador, Brand, brand ambassador, brand ambassador bootcamp, brand community, brand positioning, Community, fedora, honesty, live the brand, openness, orchestra, positioning, Red Hat, respect, trust, values
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Sprint #1 of the Management 2.0 Hackathon starts today
A few weeks ago at the Enterprise 2.0 Conference in Santa Clara my friends at the Management Innovation Exchange (MIX) announced the Management 2.0 Hackathon.
Posted in Community
Tagged Enterprise 2.0, hack management, hackathon, management 2.0, Management Innovation Exchange, MIX, Saba
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Betrayed by the brand: How Moleskine made enemies of the people who loved it most
These days, passionate brand advocates are hard won and easily lost. One of my favorite brands is learning this lesson right now. For writers, designers, or anyone in a creative field, notebooks are your place to record inspiration and craft … Continue reading
12 design thinking rules from David Burney
One of my business partners at New Kind, David Burney, is an exceptional facilitator of design thinking sessions. David introduced me to design thinking and the work of IDEO (where many of the concepts behind design thinking were developed and … Continue reading
Posted in Community, Design
Tagged agendas, build on ideas, Change By Design, creativity, David Burney, death to acronyms, Design, design thinking, devil's advocate, don't debate ideas, don't sell ideas, facilitating, facilitation, ideas, ideation, IDEO, obvious, play is good, Roger Martin, state the obvious, stupid ideas, Ten Faces of Innovation, The Art of Innovation, The Design of Business, Thomas Lockwood, Tim Brown, titles, Tom Kelley, transparency, wild ideas
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Netflix, Facebook, Apple and the brand community karma bank
By now I’m sure you’ve seen that, in a tersely-worded blog post, Reed Hastings of Netflix today rolled back the controversial decision to split the company into two separate services: a DVD-by-mail service that would have been named Qwikster and … Continue reading
Posted in Brand, Community
Tagged Amazon Prime, Apple, bank account, brand community, communications strategy, community karma, confidence, cookies, data privacy, Facebook, innovation, iPhone, karma, karma bank, netflix, personal data, privacy, Qwikster, Reed Hastings, Roku
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