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Category Archives: Brand
College rankings and the dark matter of reputational precision
Earlier this week, the New York Times published a disturbing piece entitled Gaming the College Rankings, exposing how Claremont McKenna, an elite college in California, had misrepresented data in order to climb up in the US News & World Report … Continue reading
Posted in Brand
Tagged aylor, brands, Claremont McKenna, college rankings, dark matter, DePaul, Harvard, illusion of precision, Iona, Jon Boeckenstedt, marine biologist, The New York Times, UNC-Wilmington, university, University of Georgia, University of Illinois, University of North Carolina, US Naval Academy, US News & World Report, Villanova, Wake Forest University, Wall Street banker
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Social Media Decision Making
Last week I joined the team at New Kind. I could not be more excited to get to work with everyone here. They are community builders, writers, designers, and brand experts who see where the world is going and work … Continue reading
Posted in Brand, Community, Social Media
Tagged advertising, brand community, communities, Nation Hahn
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HP: How to (accidentally?) launch a new brand identity the right way
There’s some craziness going on in the branding world today. As reported on UnderConsideration, TechCrunch, and Design Week, a new brand identity for HP, one of the largest and most powerful brands there is, has just been unveiled to the … Continue reading
Posted in Brand, Community
Tagged agency, Big Reveal, Brand, brand community, brand identity, collaboration, community-driven decisionmaking, control, Design Week, geniuses, HP, HP community, indentity, Leo Apotheker, Meg Whitman, Moving Brands, open conversation, Paul Rand, social media, steve jobs, TechCrunch, The Big Reveal, The Gap, Tropicana, UnderConsideration
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How to connect to key communities with the help of brand ambassadors
Once you’ve identified the key communities you think it is important to engage with, the next step is to identify the people you’d like to represent your brand within these communities. For simplicity, I like to refer to these folks … Continue reading
Posted in Brand, Community
Tagged ambassador, Brand, brand ambassador, brand ambassador bootcamp, brand community, brand positioning, Community, fedora, honesty, live the brand, openness, orchestra, positioning, Red Hat, respect, trust, values
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Hey, oil companies. Stop using advertising to tell us you don’t suck.
From a public relations standpoint, oil companies have it tough these days. The price of gas in the United States is hovering between $3.50 – $4.00 a gallon while oil companies continue to report record profits. Environmental troubles also continue, … Continue reading
I hate (most) taglines. There, I said it.
Nothing drives me nuts more than a bad tagline. And by bad tagline, I mean most of them.
Posted in Brand
Tagged advertising, Apple, authenticity, David Burney, DeBeers, Delta, Diamond is Forever, esse quam videri, honesty, Kay, Keep Climbing, taglines, Think Different, Truth Happens, Wheaties, Wieden+Kennedy
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What is a brand story and why does it matter?
There is no more important tool for rolling out brand positioning than a great brand story. The best brand stories can create gravity around a brand and also help build a strong brand community. They show the concepts behind the … Continue reading
Posted in Brand
Tagged brand community, brand positioning, brand story, Community, legends, Red Hat, story, Truth Happens
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