Are you building a community or a club?
But I’m a sucker for a noble mission. I find myself getting drawn into all sorts of things these days. Good causes, interesting projects, even big ideas like the reinvention of management all share my extra attention, brainpower, and resources.
I love to contribute to things I believe in.
So why don’t I care much for clubs or associations? They are typically groups of people who have come together to support a common purpose. Right?
I believe many of these groups have fallen into the trap of losing touch with the core purpose that brought the initial group of people together in the first place.
They have lost their raison d’etre.
In the beginning, most clubs start off as communities. In fact, the definition of a club is “an association of two or more people united by a common interest or goal.” Which is pretty similar to this definition of a community: a “self-organized network of people with common agenda, cause, or interest, who collaborate by sharing ideas, information, and other resources.”
So what goes wrong? How and why do clubs and associations lose their sense of purpose?
First, let’s take a quick look at how a community might grow in an ideal setting. Watch the short animation below before you read on:
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