Earth Day: Ford uses Instagram to tell its recycling story

Happy Earth Day, everyone! Today is a day where we celebrate the planet and efforts to conserve it. A lot of companies take pride in their efforts to be sustainable, but it can be hard to get that message out to the masses. That’s why I’m loving what Ford did today on their Instagram channel. It’s a creative, simple way to share their story of sustainability.

The story of sustainability

As one of the largest automotive manufacturers in the world, Ford Motor Company has dedicated itself to making its manufacturing processes more environmentally friendly. But how can you tell the complicated (and potentially quite dull) story of how Ford recycles aluminum in an interesting way to a social media audience? Enter: Instagram.

Through a series of quick, informative videos, Ford explains the entire process from aluminum scrap to finished F-150.

Ford is committed to sustainability – which means we strive to send as little waste to landfills as possible. One of the ways this happens is "Closed Loop Recycling". We recycle and reuse the aluminum scraps left over from manufacturing F-150s in our Dearborn Truck Plant for future trucks. Click the link in our bio to learn more. ♻️ (Step 1/8) #sustainability #recycling #EarthDay #Ford #FordTrucks #BuiltFordTough #green #HowItsMade #F150

A video posted by Ford Motor Company (@ford) on

 

Leftover aluminum scraps are shredded into tiny pieces – about the size of tortilla chips – which are then transported to another facility to get melted down. Click the link in our bio to learn more. 🏭 (Step 2/8) #sustainability #recycling #EarthDay #Ford #FordTrucks #BuiltFordTough #green #HowItsMade #F150

A video posted by Ford Motor Company (@ford) on

 

The aluminum shards are melted down in a big furnace at extremely high temps. Click the link in our bio to learn more. (Step 3/8) #sustainability #recycling #EarthDay #Ford #FordTrucks #BuiltFordTough #green #HowItsMade #F150

A video posted by Ford Motor Company (@ford) on

 

Once the aluminum has cooled, it gets flattened out like pizza dough then coiled up like a bale of hay, and comes back to the Dearborn Truck Plant. Click the link in our bio to learn more. (Step 4/8) #sustainability #recycling #EarthDay #Ford #FordTrucks #BuiltFordTough #green #HowItsMade #F150

A video posted by Ford Motor Company (@ford) on

 

These big machines take the flattened sheets of aluminum and stamp them into various body parts of the truck. Excess aluminum is then saved, shredded, and sent to be melted again. Click the link in our bio to learn more ✨ (Step 5/8) #sustainability #recycling #EarthDay #Ford #FordTrucks #BuiltFordTough #green #HowItsMade #F150

A video posted by Ford Motor Company (@ford) on

 

Once the pieces are stamped, they then get assembled onto the frame of the F-150. Click on the link in our bio to learn more. 💪(Step 6/8) #sustainability #recycling #EarthDay #Ford #FordTrucks #BuiltFordTough #green #HowItsMade #F150

A video posted by Ford Motor Company (@ford) on

 

Finishing touches are added and the F-150s begin their journey to driveways all over the country. Click the link in our bio to learn more. 👍 (Step 7/8) #sustainability #recycling #EarthDay #Ford #FordTrucks #BuiltFordTough #green #HowItsMade #F150

A video posted by Ford Motor Company (@ford) on

 

Aluminum is almost infinitely recyclable, meaning this process can go on and on and on…Click the link in our bio to learn more ♻️ (Step 8/8) #sustainability #recycling #EarthDay #Ford #FordTrucks #BuiltFordTough #green #HowItsMade #F150

A video posted by Ford Motor Company (@ford) on

 

Happy Earth Day from Ford! 🌎♻️🍃 #sustainability #recycling #EarthDay #Ford #FordTrucks #BuiltFordTough #green #HowItsMade #F150

A video posted by Ford Motor Company (@ford) on

Wasn’t that cool? It’s like an episode of How It’s Made for Instagram.

The videos were also published in reverse chronological order so you would see them in an order similar to this blog post—perfect for the Instagram experience (for now, anyway).

Ford shows the storytelling potential of Instagram by taking a complicated process and explaining it in an interesting and concise way. So, when you’re thinking of ways to tell your story, you may want to recycle this idea.

 

Get the storytelling tools

Sign up for our monthly newsletter. Subscribe

Contact

Close

New Kind is a branding agency for organizations that are inventing or reinventing themselves

105 Brooks Ave. Raleigh, NC 27607
(919) 807-1785
hello@newkind.com

Request a Consultation