In case you missed it, here’s a map of the route we took to the summit.
Welcome to Brand Positioning Week
Where will brand positioning take me and why does it matter?
Finding your competitive frame of reference
Points of difference: how does your brand stand out?
Your positioning jujutsu move: Points of parity
The brand mantra
Brand positioning tip: a brand mantra is not a tagline
Kevin Keller’s Five Favorite Brand Mantras
Test your brand positioning
We’d love to hear about your experience creating brand adventures. Tweet with #newkind, or share your experiences with us on Facebook. You can also email us: firstname.lastname@example.org. See you next time—and until then, happy adventuring!