Welcome Caleb Holloway to New Kind

I am delighted to share the news with you that Caleb Holloway has joined the New Kind Team as a Junior Designer. Caleb grew up in Hammond, Louisiana, and graduated in May from Southeastern Louisiana University where he studied graphic design and marketing. He now lives in Raleigh with his wife, Jamie. I had a chance to sit down with Caleb recently and ask him a few questions during his first week at New Kind and his first week as a resident of North Carolina.


Do you consider yourself to be a “creative” person?

Absolutely. I am one who is not content with the way things are.  In some capacity, I must have an input on how to do things better or more efficiently. I’m usually the one who disagrees with people who say, “we do it this way because it’s always been done this way.” I believe there are always new things waiting to be discovered.

In the area of graphic design, in what area do you consider yourself a specialist?

I have an affinity for identity and editorial design. I also have a desire to be more of an expert in user experience and interactive design.

How would you describe yourself in a few words?

I am loyal, excited, and quietly ambitious. I wouldn’t call myself a Type A mover and shaker, but I do like to accomplish things in my own, more reserved way.

What would surprise me about you?

You would be surprised to learn that through my Scottish/British heritage, Prince William of England is my distant cousin (11th, I think).

Was there a particular event that shaped your thinking as a young person?

I was 8 years old on 9/11 and just old enough to comprehend the gravity of the event. It was a defining moment for me personally, but I think also a defining moment for my generation. As tragic as 9/11 was, it was a unifying event, no matter what your political philosophy may be. While the event was the most tragic event (as a country) in my lifetime, the response to this tragedy was the most inspiring.

As a student at Southeastern Louisiana University, you were elected President of their AIGA Chapter.  How difficult is it to be a “leader” in the creative world?

In a way it is difficult to be a leader of creative people because the very nature of creativity is the drive to change and redefine.  So, leading a group of creative people can be a paradoxical role, but it’s fun.  Creative people are driven to innovate and make things exciting. My goal as a leader was to encourage my colleagues to work together for the same outcome. Sometimes we may have disagreed on how it should be done, but at the end of the day it was my role as a leader to build consensus around an agreed-upon solution.

What is your greatest passion?

My passion is for helping other people, which is partly why I got into graphic design. Design allows me to join other people in finding the best solution to their problem.

What is your favorite line from your favorite musician?

“If all we are is just what we’ve earned, we are the destroyers” from We Are Destroyer by Anberlin. That line impacts me because it calls out the materialism in our culture, in which people define themselves by their income, career, or possessions. I love my career as a designer, but if it replaced my identity as a husband, son, or brother, I would be missing out on a lot of what life really is.

What are you most proud of in your life?

I am proud of the clarity of my life in that I was able to pursue the same goal since I was 14 years old and never waver. As a freshman in high school I set my sights on becoming a professional graphic designer, and now here I am. Eight years ago this was the finish line for me, but now it has quickly become the starting line, and I couldn’t be more excited about this new journey.

What is your greatest source of inspiration?

I think my biggest source of inspiration is my parents.  My parents are both similar and different from me in a way that moves me to identify with their values and simultaneously define myself as an individual. I admire their dedication to God, each other, and their family, and I hope that people who know us would say that I am a lot like them.

What defines success for you?

I prefer not to identify some large overarching success. One supreme definition of success for one’s entire life is very limiting, I think. I am more drawn to the small daily successes like going above and beyond on a project or making sure that my wife knows I love her from the bottom of my heart.

You owned your own business (Gooserocket Creative) for a short time. What did you learn from that experience?

Honestly, it taught me how much I needed to learn, both as a designer and a business person. 

What do you hope to accomplish at New Kind?

I want to play a role, as a member of the New Kind team, in helping our clients achieve goals, find solutions, and explore innovations.

You made a big decision to leave your native Louisiana and move to North Carolina.  What brought you to New Kind?

Creative agencies are a dime a dozen; they are popping up everywhere. New Kind stood out to me as not just another creative agency; not just another design factory, but rather a team of people whose sole purpose is to collaboratively guide others to the best solution.

You have lived in Raleigh for almost a week now. What have been your initial impressions of our city and our state?

I’m excited about this city because it’s an ideal blend of southern hospitality and progress. Raleigh and North Carolina as a whole have not lost their Southernness, but they are refreshingly driven to new heights.

If you won the mega lottery tomorrow, where would you go and what would you do?

I have yet to leave this continent, and experiencing other cultures in contrast to my own is a huge goal for me, so I would first go to Ireland and visit the square foot of land that I own there (courtesy of my wife from last Valentine’s Day), and then I would head on down to the Netherlands, Switzerland, and maybe Greece, before hopping over to Japan and then to see the sights in New Zealand.

And then maybe I’d buy an Aston Martin Vantage.

Thanks Caleb!  Welcome to Raleigh, welcome to North Carolina, and welcome to New Kind!

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