In this post, we’ll look at the brand mistake Google made in how they launched Buzz.
This article from the San Francisco Chronicle website about a class action lawsuit filed against Google caught my eye because of the following paragraph:
Google turned Gmail “into a social networking service and that’s not what they signed up for, Google imposed that on them without getting their consent,” said Kimberly Nguyen, consumer privacy counsel with EPIC of Washington, D.C.
To be of any value, a brand must create meaning in people’s minds. People associate certain terms or ideas with that brand. If you want to see a awesome experiment in brand meaning, check out the Brand Tags site.
[Read the rest of this post on Dark Matter Matters]